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New Leader for Scarborough Division
Scarborough Research has hired Kathy Beitler to lead client services for its newspaper custom research division.
The division's services include audience aggregation, advertiser satisfaction studies, subscriber retention and stop surveys, news audience segmentation studies, product development and strategic branding studies. As Account Director, Custom Research, Beitler will report to Gary Meo, the firm's Senior VP of Print and Internet Services, and work VP of Custom Research Ed Batson.
In her 25-year career she has worked for two of the newspaper industry's most significant custom research suppliers, as MD for three years of Belden Associates, and MR Manager and later Director of Urban & Associates. She worked previously as Research Manager for the Dispatch Printing Company and as an MR Analyst for the Leo Burnett Company in Chicago.
Meo comments: 'Kathy will draw upon her extensive custom research experience to help our newspaper clients develop the creative strategies they need to achieve their business goals. We're delighted to have her on our team.' Beitler herself says she looks forward to being part of Scarborough's 'long tradition of providing leading-edge services to newspapers' and providing services which are not 'cookie cutter' but 'carefully designed to achieve the client's goals'.
Scarborough, a joint venture between Arbitron and The Nielsen Company, is online at www.scarborough.com .
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