| |
Cars.com Strategist Joins InsightExpress
US online research specialist InsightExpress has hired Elise Neel from Cars.com as its new Director, Online Media Measurement. Her remit will include setting strategy and building a client service team for the West Coast; and developing the advertiser-direct segment.
Prior to Cars.com, where she was Manager, West Coast Client Strategy & Services, Neel spent time as a Media Supervisor at Carat Interactive, working on the national Hyundai account. She graduated from Pepperdine University with a B.A. in Advertising.
InsightExpress has recently tripled the size of its Online Media Measurement Group, according to VP and Group Director Drew Lipner. The group offers the AdInsights service, which includes simultaneous test/control methodology for objective measurement of the attitudinal impact of online ads, and a huge normative database compiled from more than 2,500,000 completed ad effectiveness surveys within the past two years.
The company is headquartered in Stamford, CT with offices in New York, Los Angeles and San Francisco. Affiliated with General Atlantic LLC, it is on the Web at www.insightexpress.com .
|
