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ORC Unveils Customer Experience Evaluation Tool
In the US, Opinion Research Corporation (ORC) has launched a new online tool to help small and medium-sized companies assess the health of their customer relationships.
The new Customer Experience Evaluation platform provides real-time customer feedback on products and services, which can then be disseminated throughout an organisation using ORC's online reporting system.
Perception about a company's image or reputation, the value of products and services, quality, and levels of service can also be gleaned.
Explained Warren Frankel, SVP of Customer Strategies: 'Understanding the customer is the key to success for any business. Those companies that take positive action as a result of customer feedback can encourage customer loyalty, repeat purchases and referrals.'
Founded in 1938, Opinion Research Corporation was acquired by database giant infoUSA last autumn (www.mrweb.com/drno/news5804.htm ), and last month purchased Idaho-based Northwest Research Group to boost its presence in the areas of customer strategies and public services (www.mrweb.com/drno/news7469.htm ). It is online at www.opinionresearch.com.
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