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Greenfield Starts Global Roll Out for Real-Time Sampling
Greenfield Online will be launching its Real-Time Sampling virtual panels in the UK and Canada later this month, and plans to launch in Germany and France in the first quarter.
The capability, which involves soliciting pre-screened potential respondents who are on the web sites of the company's Global Survey Network, was originally launched in the US in 2006 (www.mrweb.com/drno/news6183.htm ). Through this resource, the company says it has been able to reach many potential survey takers online who are willing to take a survey, but who may not want to join an MR panel. Once the individual clicks through, they are assigned to participate in a particular survey according to their specific demographics, by the firm's proprietary Survey Router.
President and CEO Albert Angrisani says that the facility is the first of its kind to reach the European market and adds that the firm's investments in technology over the last two years are now providing 'value added product breakthroughs for clients'.
Explained Hugh Davis, EVP and Co-Founder of Greenfield Online: 'This capability has ensured that we have ample, scalable high-quality supply to meet client demand. Through its use, we have proven we are better able to source the right respondent, for the right survey, at that time - when he or she might be in the right frame of mind to take a survey.'
Web sites: www.greenfield.com and www.ciao-group.com.
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