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SPSS Upgrade Promises Interviewing Anywhere
MR software and predictive analytics giant SPSS has upgraded its mrDialer automatic dialling solution with VoIP; tapping broadband connections to enable interviewers to work from separate offices or even from their own homes.
Version 4.0 works with mrInterview CATI software, which controls the administration of phone interviews, provides supervisory capabilities and helps manage the survey call center workload.
The system uses predictive dialling algorithms to automatically identify busy signals, unanswered or unobtainable numbers such as those received through modem and fax calling.
In addition, it can be used to record entire interviews and capture responses, especially open-ended verbatim responses. It can also prioritize re-calls to meet a pre-set appointment time and allow playback audio of digitized music and sounds.
Jason Edgeworth, Data Collection Systems Manager at MR agency Market Strategies International, commented: 'Version 4.0 enables centralized predictive dialing from any of our call center locations. It also gives us more control over our survey projects, the ability to centralize our dialers closer to our technical talent, and shift capacity so we can realize a better return on our telephony investment.'
Founded in 1968, SPSS is headquartered in Chicago, Illinois and is online at www.spss.com .
The firm recently unveiled Viz Designer, which uses graphic technology to display results from its predictive Analytics software more clearly and intuitively.
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