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IMRO Launches Online Research Forum
In the US, the Interactive Marketing Research Organization (IMRO) - a division of the MRA - has created a blog where visitors can discuss best practices and ethical approaches to online market research.
The blog will also act as a forum for sharing the latest news, insights and thoughts on Internet trends, advertising, and emerging technologies.
'We hope that this blog will facilitate a greater exchange of ideas and information about technology and how it is shaping our marketing research industry,' IMRO's Chairman, Christopher King, commented: 'If we fail to embrace these technologies, we will find they will soon shape a world we know very little about.'
The blog, which was created and is managed by Birgi Martin of Google, can be found on the IMRO web site: www.imro.org .
Last week, MR software and predictive analytics giant SPSS launched a statistics blog to provide users with a source of information on various aspects of the use of statistics in market research.
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