IMRO Launches Online Research Forum

In the US, the Interactive Marketing Research Organization (IMRO) - a division of the MRA - has created a blog where visitors can discuss best practices and ethical approaches to online market research.

The blog will also act as a forum for sharing the latest news, insights and thoughts on Internet trends, advertising, and emerging technologies.

'We hope that this blog will facilitate a greater exchange of ideas and information about technology and how it is shaping our marketing research industry,' IMRO's Chairman, Christopher King, commented: 'If we fail to embrace these technologies, we will find they will soon shape a world we know very little about.'

The blog, which was created and is managed by Birgi Martin of Google, can be found on the IMRO web site: www.imro.org .

Last week, MR software and predictive analytics giant SPSS launched a statistics blog to provide users with a source of information on various aspects of the use of statistics in market research.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.