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Revenue Jump for Toluna
Panels and technology firm Toluna has reported a revenue increase of more than 70% to £21m for 2008, from £12.5m in 2007. Excluding the effect of acquisitions, revenue rose by just over a third.
 Operating profit was up more than 60% to approximately £5m against £3m last year, which the firm says is in line with market expectations.
Both revenue and operating profit figures have been arrived at after costs linked with the acquisition of US-based panel management firm Common Knowledge. During the year, the firm also expanded into the Asia Pacific region with the opening of an office in Sydney, Australia. It also launched QuickSurveys - a polling service that enables companies to launch online surveys, access its panel community, and receive real-time poll results 24/7.
'2008 was a year of further expansion both geographically, in extending the reach and depth of our toluna.com panel communities, and in technological innovation,' CEO Frédéric-Charles Petit commented. 'In the early weeks of 2009, bookings remain firm. While the economic downturn makes us cautious, we believe that, fundamentally the way that market research is produced, distributed and used by clients as well as undertaken by respondents is changing dramatically, and that Toluna is well positioned to benefit from these changes.'
Toluna's panel communities now operate in 30 countries and comprise more than 2.65 million members.
Web site: www.toluna-group.com .
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