Data and analytics agency Targetbase Claydon Heeley (TBCH) has appointed Angela Livingstone as Head of Analytics, responsible for bringing together the technology of the team in the US with the insight of the UK team.
TBCH was launched last year when marketing services group Omnicom combined its US data and analytics agency Targetbase with its UK creative agency Claydon Heeley. The firm says its consumer insight department has grown consistently since then, and that this appointment demonstrates its commitment to investing in analytics.
Livingstone joins from ad agency Archibald Ingall Stretton (AIS) where she was Head of Data Planning, working with major brands.
After graduating from the University of Sussex with a BA (Hons) Psychology, she began her career as a Client Director at Dunnhumby, worked as Senior CRM Strategy Manager at BT, and as a Director at Invested Interest.
UK CEO Steve Grout commented: ‘Angela’s enthusiasm for data and belief that an idea is only as effective as the insight behind it, perfectly matches TBCH’s ambition.’
Data and analytics agency Targetbase Claydon Heeley (TBCH) has appointed Angela Livingstone as Head of Analytics, responsible for bringing together the technology of the team in the US with the insight of the UK team.