The NPD Group

July 22 2009

US-based consumer and retail specialist The NPD Group has appointed Brian Holliday as Director of Retailer Relations for its Automotive business unit. Holliday joins with extensive experience in the automotive aftermarket industry. He was formerly General Manager for Honeywell International's global filtration business, and prior to this led the marketing team for Honeywell's Prestone brand and was responsible for its North American growth. Earlier this month, the firm launched an analytics service for the automotive aftermarket sector, to integrate multiple data sources including store-level point-of-sale data to address business issues such as sales force allocation, product mix and price. In his new role, Holliday is responsible for managing the partnerships NPD maintains with aftermarket retailers and wholesalers throughout the US. He will be based in Danbury, Connecticut, and will work directly with the company's automotive unit in Houston. ‘Brian's unique combination of general management skills, product development, front-of-store and application parts experience will provide a valuable perspective to NPD's aftermarket clients,’ stated Dawn Zieren, President of NPD's automotive business unit. Holliday replaces Bob Jennings, who was recently promoted to Head the Retail business group for NPD's Consumer Technology business unit. Port Washington, NY-headquartered NPD is online at www.npd.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails