In the UK, digital out-of-home (OoH) sales house Digicom has hired Liz Ross Martyn for the newly created position of Marketing Manager.
In her new role, Ross Martyn will help define the firm’s ad sales proposition and the campaign effectiveness programme, and develop audience research. She will also help create content for partners and influence the type of networks Digicom approaches.
Most recently, Ross Martyn worked as a PR Consultant for WPP’s OoH agency Kinetic. Prior to this, she was Head of Marketing at street furniture firm JCDecaux, and worked in marketing at TDI (latterly known as CBS Outdoor).
At Digicom, she will report to MD Sales & Marketing and former CBS Outdoor Head of Sales Chris Forrester.
Executive Chariman Tom Goddard comments: ‘Liz is well known in many outdoor circles, and is very experienced in managing large marketing and research programmes. She is a real coup for Digicom.’
In the UK, digital out-of-home (OoH) sales house Digicom has hired Liz Ross Martyn for the newly created position of Marketing Manager.