Kadence International

September 16 2009

B2B research specialist Kadence International has made two key appointments to its Indonesian office: Aurelia Leopold joins as Associate Research Director and Sylvia Anward as a Senior Research Manager. Leopold joins from TNS and has over nine years’ experience delivering global research projects in France, Taiwan and China. Specialising in quantitative research, she has conducted segmentation, usage and attitude, and shopper behaviour studies, product/concept testing, brand equity analysis and advertising research for a number of high-profile clients, mostly in the FMCG sector. At Kadence she will work to enhance the quant offering within FMCG, initially focusing on Indonesia, both by running projects for existing customers and growing new business. Anward has more than five years’ experience in branding and communication insight, and a strong research background in the pharmaceutical and business-to-business sectors gained at Synovate. At Kadence she will spend the majority of her time working within the dedicated pharmaceutical team. Indonesian MD Vivek Thomas says the team’s expansion reflects the increasing demand Kadence is receiving for its services in the region, particularly from the FMCG and pharmaceutical sectors: ‘We are delighted to welcome these talented individuals to Kadence International and keen to leverage their skills to further strengthen our insight offering in these two key growth areas.’ Privately-owned Kadence has offices in the USA, UK, India, Malaysia, Singapore, Indonesia and China, and was founded in 1992. Web site: www.kadence.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails