InsightExpress

October 2 2009

In the US, InsightExpress has appointed John Farrar as Senior Director for its Digital Media Measurement team. Farrar joins with nearly 30 years’ experience in the research industry. He most recently served as VP, Business Development at Marketing Evolution, prior to which, he was Major Accounts Sales Manager at Maritz. He holds a BS from St. Lawrence University and an MBA from Syracuse University. In his new role reporting to SVP, Group Director of the division, Drew Lipner, Farrar will be responsible for working with a wide range of clients to establish and manage cross media research programs. ‘John’s experience in marketing accountability and strategic account development dovetails nicely with changes occurring in the advertising industry,’ said Lipner. ‘He will further enhance our thought leadership in this area.’ InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. Web site: www.insightexpress.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails