In London, ad agency Archibald Ingall Stretton has appointed Martina Schell in the new role of Head of User Experience.
Schell joins from user research and usability testing agency Flow Interactive where she held the position of Principal User Experience Consultant. Before this, she worked in User Experience Design at Yahoo!, and as the Design Lead at Amazon.com.
Her specialisms include user-centred design, user-experience strategy, and design research. She recently gained an MA in Applied Imagination from Central Saint Martins.
Managing Partner Jon Ingall commented: ‘Martina brings with her unrivalled expertise in her field, and I've no doubt that she'll help to create world-class user experiences for the brands we work on.’