Synovate has boosted its quantitative research team in Malaysia with the appointment of Ooh Fei Ru as Associate Director.
She has over 12 years’ experience in market research, most recently spending six years as Insights Manager at Global Shell Lubricants. Here she supported the Shell Advance motorcycle oil business with projects including pricing studies, customer research and work on indirect channels, in China, Hong Kong and across North and SouthEast Asia. Ooh is a statistics graduate from Universiti Kebangsaan Malaysia.
MD Stephen Murphy commented: ‘Fei Ru’s extensive global exposure not only represents a boost to the team but a direct advantage to our clients as well.’
Synovate has boosted its quantitative research team in Malaysia with the appointment of Ooh Fei Ru as Associate Director.