Inuvo

October 13 2009

Performance-based online marketing services firm Inuvo, Inc. has appointed Craig A.G. Dillon, PhD. as Senior Vice President of Analytics and Media Buying. Dillon, who started in September, brings to the new role more than ten years’ experience designing, developing and implementing analytic-based transaction processing systems for preventing fraud, reducing risk and improving marketing ROI. Most recently he was CTO at mobile comms firm PeopleNet Communications; prior to this he worked in senior leadership roles at Fair Isaac Corporation, bringing brought data-rich analytic products to market. Earlier he was co-founded marketing company ieWild Inc, serving as President and COO. He began his career at HNC Software as an Analytic Scientist, rising to the role of Director of Software and Analytics. He holds a PhD in Computer Sciences from Curtin University, Australia and concurrent degrees in Electrical Engineering and Computer Science from the University of Melbourne, Australia. Inuvo CEO Richard K. Howe has worked with Dillon three times in the past, and welcomes his ‘very rare ability to define a technology strategy and then produce the financial analysis of its business model’ Florida, US-based Inuvo is online at www.inuvo.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails