DataCo

October 14 2009

Research-based business and marketing solutions firm DataCo has appointed Bernie Silverman as Vice President - Market Research, with a focus on qualitative analysis and new business development. Prior to joining, Silverman was Senior Research Manager at Maritz, and held market research positions at Customer Development Corporation, Signature Group and others. He holds a PhD in Social Psychology from Michigan State University and has taught statistics at Benedictine University for more than 20 years. ‘Bernie brings a wealth of experience in market research, statistical modeling and analytics for financial service companies, insurance, continuity programs, and is an acknowledged expert in database marketing,’ said MD Tom Salutz. ‘He is able to integrate qual and quant techniques to deliver solutions that maximize ROI for clients.’ DataCo, which was founded in 1993, has developed methodologies that integrate data, behavioral and statistical analysis into an approach which promises to increase customer profitability. Web site: www.datacosolutions.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails