Solbright

December 23 2009

Digital ad solutions firm Solbright has appointed former Nielsen executive John Nives as Senior Vice President of Worldwide Sales and Marketing. Solbright provides tools to help web sites manage the entire spectrum of their online advertising operations. Nives joins with more than 25 years’ experience of building technology-driven information companies. During his career, he was a senior executive with Nielsen Marketing and Media Research where he served as SVP, General Manager for Consumer Direct, the Nielsen and Yahoo! joint venture, and SVP, Sales and Marketing for Nielsen//Net Ratings. Prior to this, he was SVP Sales at analytics business intelligence start-up 4RSystems, VP General Manager of Nielsen/MTS HealthTrack, and EVP at Information Resources Inc (IRI). Nives started his career as a Marketing Manager at Kraft General Foods. ‘Any company looking to strategically grow its advertising operations needs the right kind of people that understand the business of technology and can communicate this technology to the broader market,’ said President and CEO Thomas Pace. ‘With John Nives, we gain a seasoned industry veteran who recognizes the needs of our customers and knows how best to address these needs.’ Web site: www.solbright.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails