Finelight

January 22 2010

US marketing and ad agency Finelight has appointed Laura McCleery as a Data Analyst in its Data Services department, and promoted Susan Arterburn to the post of Senior Account Executive. McCleery joins with more than 20 years’ experience in analysis, development and support. Most recently she worked at HealthLand as a Software Engineer/Developer and Reports Developer, and previously she was a Programmer at CACI Inc and a Team Lead/Software Engineer at Sage/WebMD. In her new role, McCleery will be responsible for all aspects of data analysis, including list segmentation and targeting, profile analysis and development of reporting tools. ‘Laura brings a wealth of experience that will allow our data team to expand the services we offer and shorten turnaround times,’ said HR Director April Moore. ‘We are very excited that she has joined Finelight.’ Arterburn joined Finelight as an Account Executive in 2007, since when she has focused on management of one main client. She has six years of advertising experience, having started her agency career at BOHAN Advertising/Marketing after graduating from Western Kentucky University with a BA in Advertising and Psychology. Her new role involves strategic planning and execution, with a focus on response tracking and data analytics. Web site: www.finelight.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails