National Readership Survey

January 27 2010

The National Readership Survey (NRS), Britain’s largest single source of readership information, has appointed Craig Houston as Head of Client Services and Julie Gannon as Account Manager. NRS provides estimates of the readership of Britain’s major newspapers and consumer magazines, showing the size and nature of the audiences they achieve. The survey covers some 300 newspapers, newspaper supplements and magazines. Fieldwork, data processing and data publication are all conducted by Ipsos MORI. Houston re-joins NRS, having previously worked for the organisation during the 1990s. His background in the newspaper market includes working at the Scottish Daily Record & Sunday Mail, News International Newspapers and Scotsman Publications. Most recently he was Business Development Director at digital specialist TalentNation. In his new role, Houston will work alongside CEO Mike Ironside to continue building relationships with the NRS client base and stakeholders. Specifically, he will be responsible for establishing a structured education system designed to reinforce the data’s significance and value for media planners and buyers. Gannon was previously Research Project Manager at the Periodical Publishers Association (PPA), where she was responsible for providing insight for the consumer magazine market, as well as acting as a liaison between PPA members and the NRS. In her new role, she will work closely with the NRS’ three stakeholder groups– the IPA, NPA and PPA – to provide training and promote the organisation across the industry. ‘I was delighted Craig and Julie agreed to join us and are now on board,’ stated Ironside. ‘This shows the NRS’ commitment to great client servicing, getting the best out of the data for our customers, and points to our desire to continue growing and developing as a business.’ Web site: www.nrs.co.uk . Printer-friendly version of this article. Email this article to a friend. Register for News emails