LogicLab

January 28 2010

In New York, LogicLab – which combines database marketing and ‘traditional’ market research – has appointed Lauren Lanzi as Account Management Director. LogicLab, which is owned by database marketing firm Merkle and launched last September, applies the quantitative disciplines of data-driven marketing to the media buying process of evaluating, optimizing and purchasing advertising. Lanzi joins with more than 10 years’ client relationship management experience, with a focus on the media research industry. Most recently, she was Ad Sales Research Director at The National Geographic Channel, and earlier she held client management roles at Simmons Market Research, prior to its acquisition by Experian. In her new role, Lanzi will develop and oversee LogicLab’s relationships with advertisers, agencies and media buyers. ‘Lauren is an experienced business development and client management professional with deep knowledge of research as it applies to the media industry,’ stated President Chris Wilson. ‘Her specialized talents will be a great asset for the company, and also for our growing client base.’ Web site: www.logiclabinc.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails