Integrated Marketing Associates

April 1 2010

In the US, healthcare marketing research agency Integrated Marketing Associates has appointed Eric Levin as Vice President and Victoria Waldman as Senior Project Director. Founded in 1994, Integrated Marketing Associates provides qual and quant custom research and marketing services to the healthcare and pharmaceutical industries. Levin joins with more than 22 years’ business experience, of which over 13 years were gained in the pharma and healthcare sectors. Most recently, he worked as SVP, Strategic Development at Princeton Brand Econometrics, where he focused on new product forecasting and brand performance tracking. Previously, he was a Senior Manager at GlaxoSmithKline, and before this, he held senior roles at PECO Energy, Intersearch, AT&T and Hay Group. Waldman has a 10-year background in supplier and client side research, including qual and quant, data collection and statistical analyses. She was previously Director of Custom Market Research at Wyndham Worldwide, prior to which she worked as a Senior Project Director at TNS and at CLT Research Associates. Web site: www.imalink.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails