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MarketVision Research | May 4 2010 |
US full-service agency MarketVision Research has hired Bill Friedrich as Vice President.
Founded in 1983, Cincinnati-headquartered MarketVision also has offices in Dallas, Cleveland, Philadelphia and New York.
Friedrich joins with more than 25 years’ senior client-side market research experience, and his background includes new product development, global launch readiness planning, and product in-licensing efforts.
Most recently, he was Senior Director, Global Marketing Research with Pfizer (formerly Wyeth) Pharmaceuticals. Before this, he held senior level posts with Merck and CIBA-GEIGY.
Additionally, Friedrich is a past President and former Board member of pharmaceutical research organization the PMRG.
Web site: www.marketvisionresearch.com .
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