AlphaDetail

May 4 2010

In the US, pharma market research specialist AlphaDetail has appointed Paul Richard ‘Dick’ McCullough as Director of Research Methodology and Analytics, based at its headquarters in San Mateo, California. AlphaDetail is a full-service primary market research firm, with a particular focus on large quantitative studies for the global healthcare community. Last month, the firm launched RapidRecruit, a unit offering an expanded version of its healthcare field and tab services for MR companies. McCullough joins with more than 25 years’ marketing science experience. Most recently, he was President of research and analytics firm MACRO Consulting, where he worked for 23 years. Prior to this, he served as Marketing Research Director at Levi Strauss & Co. ‘Dick has been a welcome addition to AlphaDetail,’ stated CEO Rishi Varma. ‘He brings a unique combination of creativity and technical expertise as well as an unprecedented desire to find actionable solutions to our client’s most challenging business questions.’ Web site: www.alphadetail.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails