Synovate has appointed market research veteran Milagros Freitas as Country Manager for its Peruvian subsidiary, based in Lima.
Freitas joins with more than 20 years’ experience in client and agency side roles. She previously headed Proctor & Gamble’s research department in Peru, and before this the marketing and customer service departments of Bank Serbanco.
On the agency side, Freitas was an Account Director at Apoyo (Ipsos), and most recently worked as the Commercial Director of CCR, one of the country’s largest research agencies.
‘We are delighted that Milagros has joined the team,’ stated Ignacio Galceran, CEO for Synovate Iberia & Latin America. ‘Under her leadership, we know that our business in this key emerging market for research will continue to prosper.’
Synovate has appointed market research veteran Milagros Freitas as Country Manager for its Peruvian subsidiary, based in Lima.