MarketShare Partners

May 20 2010

In the US, marketing analytics agency MarketShare Partners (MSP) has appointed Peter Kellis as Chief Products Officer, responsible for developing its next wave of technology. Founded in 2005, MSP has developed a suite of proprietary software solutions that enables companies to determine how best to target their consumers. Last year, the firm received funding from Elevation Partners, whose MD and co-founder is U2 singer Bono. Kellis joins from Publicis, where he served as SVP of Global Engineering and Product Management. Prior to this, he served in key product roles for Monetization at Google, where he led the firm’s Campaign Insights product, which uses Google’s data to provide metrics to measure ad effectiveness. Earlier in his career, he held senior product and engineering roles at Veritas and EMC. Wes Nichols, CEO and co-founder, says Kellis is a great fit for the company and comments: ‘The growing demand for our products around the globe necessitates someone like Peter to lead these efforts and we are delighted to have him join the team.’ Last month, the firm appointed Philippe Lebard as Senior Vice President of Strategy and Managing Director. Web site: www.marketsharepartners.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails