Movado Group Inc.

June 22 2010

Watchmaker and distributor Movado has named Joe Faranda to the newly created position of SVP of Consumer Insights and Strategic Planning for Movado and ESQ. Movado designs, manufactures, and distributes Movado, Ebel, Concord, ESQ by Movado, Coach, Hugo Boss, Lacoste, Juicy Couture and Tommy Hilfiger watches worldwide. Faranda, most recently Chief Marketing Officer of International Flavors and Fragrances in New York, will report directly to Chairman and CEO Efraim Grinberg. He worked previously for Avon Products for 17 years in positions including VP of Marketing Research, VP of Strategic Planning and Group VP of Global Strategy and Business Development. In his new role, Faranda will work closely with the Merchandising and Product Development groups in creating launch strategies for new product introductions. Grinberg says Faranda has ‘incredible knowledge and experience in strategic marketing and business development’ and comments: ‘This important new position at Movado Group will help us analyze the markets we do business in and the products we sell so that we can develop the appropriate marketing strategy to grow sales and market share.’ Web site: www.movadogroupinc.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails