The Nielsen Company

July 28 2010

The Nielsen Company has hired Ari Paparo and Amit Seth as Executive Vice Presidents in its Global Media Products organization. Paparo, who worked previously on DoubleClick advertising products at Google, will focus on advertiser solutions, cross-platform advertising effectiveness and online measurement. Seth, a veteran of Yahoo!, Microsoft and IBM will focus on developing products that maximize use of Nielsen's data. Web site: www.nielsen.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails