Macquarie Radio Network

August 3 2010

In Australia, Macquarie Radio Network (MRN) has appointed Batoul Alamein in the new role of Strategy and Research Manager. Alamein will direct research into the ‘mature affluent’ market, an audience of which MRN says it commands a 28.7% share within the Sydney market, on behalf of advertisers. A graduate from the University of Western Sydney, she joins from Commercial Radio Australia where she worked in Strategic Insights, and was previously at the Australian Traffic Network. MRN, whose stations include newly-launched Melbourne Talk Radio 1377, also hired Matthew Summerill as Business Development Manager – National Syndicated Networks, to focus on advertising opportunities across MRN on a national scale. Mark Noakes, National Sales and Marketing Director for MRN, said: ‘We are pleased to welcome both Batoul Alamein and Matthew Summerill to the MRN family. Our understanding of the purchasing power of the ’mature affluent’ demographic is critical to our clients. Batoul will play a pivitol role in analysing this segment and work with both our sales department and clients to develop strategic opportunities across our continually expanding network. Matthew will ensure these opportunities are communicated effectively to national advertisers.’ Web site: www.mrn.com.au . Printer-friendly version of this article. Email this article to a friend. Register for News emails