Doremus

August 19 2010

US business marcoms agency Doremus has hired Jason Luis for the newly created role of Head of the Analytics and Marketing Operations department. Doremus - which is part of ad and marcoms group Omnicom - has offices in New York, San Francisco, London, Frankfurt and Hong Kong. Luis joins from Black Bag Advertising, where he built the analytics and marketing operations department. Before this, he served as Analytics Manager at McCann WorldGroup, where he led a team for Microsoft’s Consumer and Small Business Groups. He previously held a similar position at MRM Worldwide. In his new role, Luis will be based in San Francisco, from where he will oversee analytics services for clients in New York and London. Garrett Lawrence, MD of Doremus San Francisco comments: ‘Through strong metrics and analytics practices, we are better able to build campaigns that deliver true ROI to achieve specific goals and demonstrate the tangible business value relative to communications investments. Jason brings just the level of expertise we need to accomplish this.’ Web site: www.doremus.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails