MediaCom

October 21 2010

In the UK, WPP-owned media communications specialist MediaCom has appointed Max-Philipp Deitmer as Head of Digital Analytics EMEA, tasked with supporting regional and local clients in selecting, establishing and optimising web site analytics. Deitmer joins with a background in the digital analytics sector, having spent two years as Head of Site Analytics Europe at Expedia. More recently, he spent over a year at technology consultancy, SapientNitro. In his new role, he will work with the central EMEA team and local MediaCom teams to grow the company's digital analytics competences, and as a Project Consultant for MediaCom's local teams, delivering web site analytics projects, selecting and setting up the right tools, and running analytics reports. In addition, he will work with David Kyffin, Global Chief ROI and Direct Marketing Officer, to strategise ways of incorporating data-integration into MediaCom's bespoke Response-Analytics tool, VISON. He will also support Oliver Gertz, MD EMEA, who comments: ‘We feel that Max’s experience at a leading global eCommerce company can help our clients in EMEA establish and grow best-in-class analytics.’ Web site: www.mediacom.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails