[x+1]

November 2 2010

In the US, online audience targeting specialist [x+1] has appointed Michael Dubin as Vice President, Agency Sales, and Matthew Wong as Senior Director, Western Sales. Headquartered in New York City, [x+1] develops predictive marketing solutions to enable automated ad personalization, promised to deliver the right advertisement and content to the right person at the right time. Dubin joins from Yahoo!, where as a member of the Agency Development Group he led revenue growth and relationship development with holding companies, worked with agency execs, and developed programs to enhance clients’ digital expertise. In his new role, he will work with the sales team to help agencies use the firm’s marketing solutions to solve business issues faced by their clients and prospects. Wong leads the West Coast sales team, based in Seattle and San Francisco, and is responsible for sales strategy, team growth and expanding [x+1]’s presence in the region. Previously, he was West Coast Director of Digital Sales for Time Inc Corporate Digital, representing all 31 digital Time Inc sites. While there, he worked with advertisers to activate multi-site, online opportunities across the firm’s properties, as well as target ideal audiences across the Time Axcess network. He joined Time from Microsoft Advertising. ‘The ability to attract top-shelf sales talent of the caliber of Michael and Matthew is a testament to our position as a leader in audience targeting solutions,’ states SVP of Sales, Dave Pollet. ‘They will help us take advantage of new opportunities as more and more agencies and marketers realize the kind of measurable ROI and sales results possible with our platform and solutions.’ Web site: www.xplusone.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails