BMF

November 2 2010

In Australia, ad agency BMF has promoted Rob Chandler for the new role of Head of Marketing Sciences, in what it says is an industry first in the country. With offices in Sydney and Melbourne, BMF is a full service creative agency with strategic planning account management, creative research, media and production departments with specialist in-house capabilities, as well as advertising, online, retail, direct mail and design. Chandler joined the agency in 2007 as Data Planning Director, before which he served as Director of Measurement Analytics at Zenith Optimedia ANZ, Head of Data Planning for Publicis, a Consultant with Tangerine TCVC, and Senior Data Planner with Brann Worldwide. In his new role, he will continue to be the strategic lead on the Commonwealth Bank planning team. He is also charged with developing the agency’s data analytics offer, building expertise in marketing sciences and fostering stronger relationships with academia. Web site: www.bmf.com.au . Printer-friendly version of this article. Email this article to a friend. Register for News emails