comScore

January 20 2011

Online measurement specialist comScore has appointed Hugh McGoran as Senior Vice President of US Ad Agency Sales. McGoran will focus on helping clients use existing services to enhance media planning and ad effectiveness measurement. An Internet ad veteran, he worked previously at Turn, where he led the company’s sales team. Prior to this, he served as SVP Sales at semantic targeting specialist Peer39, and spent time at TACODA as VP of Eastern Advertising Sales. Following the acquisition of TACODA by AOL/Time Warner in 2007, he led the TACODA sales integration into AOL’s Platform A and was appointed sales lead for AOL’s behavioral targeting effort. Earlier in his career, McGoran was VP of Advertising Sales at Real Cities, a national network of regional and vertical web sites created and operated by Knight Ridder Digital, and he worked as Director of Interactive Advertising at Lorel Marketing. ‘Hugh’s exceptional understanding of the complex digital advertising landscape will enable us to effectively service the many fast-developing areas of the digital ecosystem for our agency and advertiser clients,’ states EVP Jeff Hackett. ‘Throughout his career, Hugh has demonstrated an ability to build strong teams, win new clients, and exceed revenue goals, and we look forward to him doing the same at comScore.’ Web site: www.comscore.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails