Simulmedia

January 26 2011

Targeted TV advertising firm Simulmedia has hired Jack Smith for the newly created position of Chief Product Officer, to help scale its audience data platform. The system combines traditional TV audience research data with licensed anonymous viewing data from more than 15 million US set-top-boxes (STBs). Predictive technologies and anonymous viewing data are combined to help national advertisers and their agencies reach their target audiences, and measure the results. Last year, the NYC-based firm secured an $8m investment, which it is using to continue development of its predictive technology and set-top-box driven marketing services. Smith joins from Solariat, an artificial intelligence-based social media ad startup which he co-founded. He previously founded and managed The Media Innovation Group (MIG), which developed concepts and business plans across WPP-owned agencies. For a decade, Smith was with 24/7 Real Media; initially as VP, Product Management, and later as SVP, Product Strategy. Earlier in his career, he worked as Network Analyst, Corporate Network Engineering for Manpower International; founded digital media consulting firm Fearless Media; and served as Director of Operations/Director of Programming for Hearst Broadcasting's WLTQ-FM and WISN-AM. ‘We are incredibly excited about bringing someone with Jack's digital media technology and data track record into the linear TV ad world,’ states Simulmedia CEO Dave Morgan. ‘Not only did he help design and build one of the world's most deployed online ad serving technologies at 24/7 Real Media, but he also helped design and build one of the ad industry's largest demand side platforms at WPP's MIG.’ Web site: www.simulmedia.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails