In the US, Miami-based consumer MR firm Insights Marketing Group (IMG) has appointed qual research and NLP specialist Rebeca Cantú Helmstetler as Senior Project Director.
IMG conducts both qual and quant work and specialises in multicultural and ethnographic research.
Cantú Helmstetler joins with a bilingual (Spanish/English) background in qual research across a range of disciplines and industries. She is also a Certified Practitioner in Neuro-Linguistic Programming (NLP). She worked most recently as a Senior Planner at Howard, Merrell & Partners, prior to which she taught Research and other courses at Elon University.
‘We're thrilled Rebeca has joined our team,’ says CEO Belkist Padilla. ‘Integrating NLP with our existing approach to qualitative is another way IMG invests in our expertise and helps clients effectively connect with their customers.’
