[x+1]

March 4 2011

In the US, online targeting firm [x+1] has promoted Leon Zemel to the position of Chief Analytics Officer, and Greg Pier to that of Senior Vice President, Platform Implementation and Production Support. Headquartered in New York City, [x+1] develops predictive marketing solutions to enable automated ad personalization, promising to deliver the right advertisement and content to the right person at the right time. Zemel, who joined the firm in 2004 from Digitas, previously worked as EVP, Analytics with a focus on site personalization and media optimization, including the development of the company’s patented Predictive Optimization Engine (POE). In his new role, Zemel is charged with leading the expansion and enhancement of the firm’s multi-touchpoint analytics offerings, including cross-channel attribution, audience targeting and optimization in emerging digital channels. Pier, a former Doubleclick executive who also joined the company in 2004, will now oversee development of the Media Platform for both pre-purchased and exchange-based digital media. This platform enables a single point of management for all campaign buys, and allows one-click access to bidding on exchange-based inventory. He previously held the post of VP, Product Management. ‘Given their deep expertise and service focus, as well as their industry savvy, no two people are more suited to lead this charge than Leon and Greg,’ says Chairman and CEO, John Nardone. ‘We look for great things as they help [x+1] continue to set the standard in shaping a more personalized Internet as the leading online targeting platform.’ Web site: www.xplusone.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails