M/A/R/C Research

March 9 2011

US agency M/A/R/C Research has appointed Jill Rogers as Research Director, based in its Greensboro office. Owned by Omnicom Group, M/A/R/C Research is headquartered in Dallas, TX, with additional offices in New York, Nashville, St Louis and Greensboro. The firm has been trading since 1965 and offers both qual and quant custom research solutions. Rogers joins with 13 years’ market research industry experience, most recently from full-service agency AllPoints Research where she served as Director of Marketing Research. During her time at the firm, she held a number of positions including working as an Analyst, Data Collections Manager, Manager - Analytical Department, and Research Director. She has experience of a wide range of quant and qual analytical methods including positioning methodologies, market segmentation, discrete choice modelling, quadrant analysis, customer satisfaction, concept tests and tracking studies. Web site: www.marcresearch.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails