Full-service multicultural market research firm New American Dimensions has appointed Leslie Smith as Senior Vice President of Business Development and Marketing.
Headquartered in Los Angeles, the company offers qual, quant and hybrid methodologies including consultative and advisory services. Its staff of more than 20 comprises bilingual and bicultural professionals.
Smith joins with more than 17 years’ expertise in Hispanic marketing and sales. Most recently, she served as the Director of National Sales at El Clasificado, where she was responsible for building the national sales team. Previously, she was Director of Advertising for La Opinion, the largest Hispanic newspaper in the US.
Full-service multicultural market research firm New American Dimensions has appointed Leslie Smith as Senior Vice President of Business Development and Marketing.