Partner-funded rewards provider Affinity Solutions has appointed Charles Rosenblatt as EVP of Business Strategy and Product Development. He takes responsibility for the firm’s Business Consulting Group and for the development and delivery of rewards and analytics products including the Affinity Dashboard and the Affinity Rewards Finder Mobile App.
Rosenblatt brings 15 years of experience in financial services, including roles as SVP at JP Morgan/Chase Card Services, formerly WaMu Card Services; and Capital One where he managed areas including card associations and partnerships. He holds an MBA from the Darden School at the University of Virginia.
Jonathan Silver, President and CEO of Affinity Solutions, comments: ‘Charles is a forward-thinker in our space, with phenomenal experience in the financial services industry, and his expertise will be influential as we look to move beyond rewards into creating the first retailer-focused discount platform.’
The company was founded in 1998. It recently launched Affinity Dashboards, which promises retailers ‘a comprehensive view of customer shopping behavior’ and ‘near real-time insight on their performance relative to competitive retailers.’ Its home page is at www.affinitysolutions.com .
