America CV Network

April 18 2011

Hispanic television group America CV Network has hired Roberto Trigos as a Research Director, focused on markets including Puerto Rico, Miami and New York. He also takes the role of Director of Agency New Business Development for CV24, Puerto Rico. The Network operates in major US Hispanic markets, covering Miami, New York and Puerto Rico and with a range of 3 million Hispanic homes. Trigos brings more than 30 years’ leadership experience from research companies in Mexico, Canada and Puerto Rico - most recently he was EVP and General Manager of IBOPE / Mediafax in Puerto Rico, and previously he worked with ACNielsen in his native Mexico. In Puerto Rico he was also Executive Director of Marketing and Planning for Wal-Mart, Sam's and Supermercados Amigo. He is a Bachelor of Business Administration in Marketing from the Universidad Nacional Autonoma de Mexico (UNAM) and holds a Masters in Economics from the Universite des Sciences Economiques et Droit de Montpellier in France. Omar Romay, President and CEO of America CV Network, comments: ‘Roberto's expertise in research and ratings analysis is invaluable and his ability to develop new business with advertising agencies will allow us to maximize sales opportunities.’ Web site: www.americacv.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails