In New York, analytics solutions provider The Marketing Productivity Group (MPG), has appointed marketing analytics specialist Jim Friedman to its management team.
Friedman joins with 30 years’ leadership experience. Most recently, he served as Global Executive Director and Chief Strategy Lead for the Marketing Analytics practice at Accenture Marketing Sciences, prior to which he co-founded Marketing Management Analytics (now part of Synovate) and ImmediateFX.
MPG’s CEO E. Craig Stacey comments: ‘I am thrilled to have Jim Friedman join our team. I don't know of anyone else who has made such an impact on the marketing analytics field over the past thirty years.’
In New York, analytics solutions provider The Marketing Productivity Group (MPG), has appointed marketing analytics specialist Jim Friedman to its management team.