Discovery Research

May 26 2011

UK qual specialist Discovery Research has promoted Matt Haydock to the role of Research Consultant. Founded in 1995 by Ken and Trish Parker, Discovery has grown into a group with three businesses: full service agency Discovery Research, viewing facility Spectrum, and most recently The Thinking Shed, a qualitative researcher’s tool. Haydock joined Discovery as a graduate trainee in 2007 and has worked with a broad range of clients across advertising, new media, gambling and social research. He became a Research Executive in 2008 while setting up Discovery’s in-house video editing output, and an SRE a year later, since when he has specialised in the financial, investments and gambling sectors and immersed himself in a range of techniques including online qual, ethnography and co-creation. MD Trish Parker says: ‘I’m delighted to see Matt progressing in the company; he brings tremendous commitment and enthusiasm to his work, as well as expertise - all qualities that our clients appreciate. We spotted Matt as a high flier from the start and were keen to help him develop his career with us.’ Web sites: www.discoveryres.co.uk , www.spectrumview.co.uk and www.thethinkingshed.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails