UK consultancy Incite has appointed Pranay Jeyachandran, formerly of Synovate, as a Director.
The company was founded in 2000 by current Directors Sid Simmons and Elaine Kent-Smith and employs 37 people. Following a very good year in 2009-10 it moved in August to larger premises, with expansion in mind.
Jeyachandran has 16 years of experience in research and at Synovate held a variety of senior positions including Director at MarketQuest and Director at Synovate Malaysia. Prior to this he worked for IMRB International, part of the Kantar Group, in Egypt and Sri Lanka. He began his career in market research at Mode Research Private Ltd, which is now part of TNS.
MD Roger Banks says: ‘We are delighted to welcome Pranay, with his in-depth knowledge of the FMCG market as well as of other highly competitive industries. He brings formidable research skills to deliver insights as well as a real understanding of how research can drive brand strategy and innovation. His global perspective, gained from years of working in international markets and cultures, is also invaluable.’
UK consultancy Incite has appointed Pranay Jeyachandran, formerly of Synovate, as a Director.