Added Value

July 18 2011

WPP-owned brand and marketing insight consultancy Added Value has appointed former Mars marketer Kate Jones as Brand Director in its London office, with responsibility for insight, innovation and brand development for the financial services, FMCG and retail sectors. Most recently, Jones worked as a consultant for agencies and direct clients, during which time, she launched new commercial ventures for companies such as Royal Mail, The Post Office, Experian and Unilever. Before this, she spent nine years at Mars, where her career spanned wholesale and retail marketing in the confectionery and pet care sectors. Bart Michels, Added Value MD, commented: ‘Kate is a great, new addition to the senior team. Not only does she have spades of client and agency experience, but she has the passion and thirst for seeing things differently, bringing a new perspective and inspiring clients as she does - just what we look for in our brand leaders.’ Web site: www.added-value.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails