Synovate has appointed TNS veteran Darlene Lee as Managing Director of Retail and Lifestyle research in Greater China.
Lee joins with more than 20 years’ experience gained in Asia and the US. She began her market research career with TNS in Taiwan, where she progressed to the role of MD, and later she joined TNS Greater China as Head of Customized Research. Most recently, she served as VP Marketing & Operations for TNS in New York.
Eliza Wong, CEO of Synovate Greater China, comments: ‘Darlene has been a role model to many researchers and is a legend for the impressive results she has generated. We are confident that she will bring invaluable support our team and provide the highest quality insights to our clients.’
Initially based in Hong Kong, Lee will move around Greater China depending on business and client needs.