Grass Roots

August 4 2011

In the UK, business performance improvement specialist Grass Roots has appointed Sarah Woods as Research Director in its Measurement team, responsible for mystery shopping, customer and employee satisfaction programmes for key clients. Herts-based Grass Roots conducts 150,000 mystery shops per annum for clients in the retail, financial, automotive, telecoms and leisure sectors. For the past eleven years, Woods has worked at National Savings and Investments, most recently as Head of Customer Experience. In her new role based in Grass Roots’ Wendover, Bucks office, she will be in charge of a team of account managers. Jamie Thorpe, Head of Commercial Relations, comments: ‘Our business is growing, so it’s a pleasure to welcome new faces. With Sarah’s expertise in customer experience, I’m confident that she will strengthen the day-to-day delivery of our clients’ programmes, support our account managers and be a valuable member of the team.’ Web site: www.grassroots.uk.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails