ABC

September 15 2011

In the US, The Audit Bureau of Circulations (ABC) has promoted Neal Lulofs to the post of EVP Communications and Strategic Planning, and General Manager of its digital unit ABCi; Ken Shultz to SVP and Janice Unrath to VP. ABC maintains an online database of audited circulation information and an array of readership, audience and web site usage data. Interactive division ABCi provides audits of web sites and digital ad-based technology. Lulofs (pictured) joined in 2005 as VP of Communications, and was promoted to SVP, Communications and Strategic Planning two years later. Before joining, he held senior management positions at several companies, including MCI, where he managed US advertising, PR, comms and web marketing. In his new role, Lulofs is tasked with marrying ABC’s print audit services and ABCi’s digital offerings into a cohesive strategy. One of his first duties is to hire a new VP to oversee ABCi’s day-to-day operations and handle business development opportunities. Merle Davidson, who is Market Media Director at JC Penney and Chairman of the ABC Board, comments: ‘Neal’s appointment signifies ABC’s commitment to helping our members navigate the transition to digital platforms. ABCi’s product offerings are extensive and growing - basic web site audits, mobile and app verification, social media usage and IAB compliance audits are just some of the areas that fall under our expanding purview.’ Shultz, who has been promoted from VP, Audit Services now oversees a portion of the audit management team. He joined ABC in 1986 as a Field Auditor. Unrath joined the auditing team as a Field Auditor in 1989, and most recently served as Director of Audit Services. In her new position, she will supervise ABC’s audit management staff and work closely with ABC Canada. Web site: www.accessabc.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails