Naked Eye

September 15 2011

In the UK, ethnographic research firm Naked Eye has appointed former Green Light Director Andrea Higgins as New Business Director. London-based Naked Eye, which is part of communications group Chime, specialises in providing ethnographic insights into how products are used, and particularly how consumers interact with packaging. Higgins joins with fifteen years’ international research and business development experience gained in London and New York. Most recently, she worked at qual specialist Green Light Research International, as a Director in charge of the company's client initiatives. Prior to this, she held senior roles at Synovate, Ipsos MORI and KMR. She began her research career at BMRB. Naked Eye founder Nick Leon comments: ‘Andrea’s experience and understanding of a wide range of client issues, her knowledge of research techniques, and business development skills will be a great asset.’ Website: www.nakedeyeresearch.co.uk . Printer-friendly version of this article. Email this article to a friend. Register for News emails