In New York, Kelton Research has appointed Jaclyn Jakucki as Associate Director, to manage and help grow key client relationships and lead projects within the firm’s ‘sweet spot’ service - hybrid qual/quant projects that require both disciplines.
Kelton provides customized qual, quant, innovation and design research for a wide range of clients across multiple sectors.
For the past five years, Jakucki has worked at Hall & Partners, where she most recently served as Account Director. Prior to this, she was a Research Analyst at C&R Research Services.
Her background includes experience in executing brand health and communications trackers, segmentations and copy/concept testing.